On The Way To Work Today
These were being passed out today in NYC and LA (I’m told 1.2 million copies), a fake NY Times. Whatever your feelings on the war, it’s brilliantly done:
You’d never know looking at it right away that it wasn’t a real paper. It’s dated July 4th, 2009.
Update: looks like there’s a bit of video about the prank.
New York Times Special Edition Video News Release – Nov. 12, 2008 from H Schweppes on Vimeo.